Lead path
Send a form link from a comment, story, DM keyword, or follow-up campaign, then store each submission with its contact, campaign, source account, and export status.
Data quality
Keep required fields minimal, add verification where needed, and review duplicates before using the lead in a follow-up or CRM sync.
Operational controls
Use form status, submission exports, CRM outbox records, and audit logs so campaign managers can see where each lead came from.