12 Mar 2026 · 4 min read

Use Follow Gates Responsibly

Ask contacts to follow before releasing gated resources while keeping expectations clear.

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Follow-gate pattern

A follow gate can prompt a contact to visit the profile and confirm they followed before the campaign sends a link or lead form.

Guardrails

Avoid misleading copy, remember prior confirmation when appropriate, and make strict verification optional until a provider is configured.

DM Automation Compliance